What type of shopper are you?

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emma marsh

food wasteAccording to new research announced by Sainsbury’s, we think we bin almost 10% of our weekly shop whereas actually it’s more than double that!

Their research has identified six types of people, each of whom wastes food in a different way according to our lifestyles and beliefs – which one are you?

None of us want to waste food but I certainly know that my hectic schedule and last minute changes to the family’s plans can lead to food going to waste.  However by knowing what type of shopper I am, I can make changes to the way I plan, shop and cook so I save that much needed £50 a month that the average family wastes throwing perfectly good food away!

I can definitely confess I am a Hungry Hoarder! There, I’ve said it! We make up 11% of the population, shop while hungry, resulting in impulse purchases.  They often fail to plan ahead meaning their shop might not create complete meals. BUT since making a real effort to try and waste less I am becoming a bit of a Freezer Geezer – if I do impulse buy I make sure I freeze anything I won’t use so that I can have it another time.

My best friend is definitely a Ditsy Diarist – never plans, and because she eats out a lot whatever she bought in the big shop sits unused in the fridge and is eventually thrown away.  My solution for her, given she will never plan a meal in her life, is to do smaller more regular shops so she’s able to only buy what she needs. She loves the fact she no longer has to give up Saturday morning to a massive family shop and can just pop in when needed.

Her husband, on the other hand, is a Separate Shopper – someone who buys their own food without checking what she has already bought – double trouble! Now they can share the quick trips to the shop and there’s less waste!

My brother is a Food Phobic – he always throws away food on or before the best before date without thinking! So, I’ve given him a master class in date labels – best before is just about quality – the only one he should be bothered by is the use by date as that’s about safety.

My mother in law however is a Conscientious Consumer, who loves to make meals out of leftovers – she loves looking for inspiration on ways to make the most of her food.

The majority of us admit we don’t always plan shopping trips by making a list or meal planning, instead deciding what to buy while in the store. So….what type are you?

Emma Marsh heads up Love Food Hate Waste, which aims to raise awareness of the issue of food waste and offer simple everyday tips and support to help consumers save money and waste less. Emma is also a keen grower of fruit and veg in her garden and allotment at home.