Which supermarket has the best price promise?

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best supermarket price promise

Like Asda and Sainsbury’s, Tesco have now set up a ‘Price Promise’ scheme – which promises to refund shoppers the difference of their shop if it would’ve been cheaper elsewhere. But which supermarket has the best price promise scheme?

If you go shopping at Tesco, you will now automatically have your shopping basket items price checked against those of Asda, Sainsbury’s and Morrisons. If your basket of shopping would’ve been cheaper at one of these shops, you will instantly get a voucher at the till making up the difference (up to £10 in value).

How do the supermarket price promises compare?

But how do the supermarket price promises compare?

Tesco Price Promise

What do you get?

Difference paid back in Tesco vouchers (up to £10) if your shop would’ve been cheaper at Asda, Sainsbury’s or Morrisons.  Includes both brand and equivalent own label products.

Are you paid automatically, or do you have to claim?

Paid automatically at till.

What’s excluded?

Scheme doesn’t apply in Tesco Express or Home Plus stores.

Also doesn’t apply to electronics, furniture, phones, meal deals and quite a few other things. (See the full list here).

Any other catches?

You need to buy a minimum of 10 items to qualify for the Tesco Price Promise – with at least one item that’s comparable to other stores.

Unfortunately supermarket price promises don’t cover things like fuel or electronics

Asda Price Guarantee

What do you get?

Asda say that if they’re not 10% cheaper than their rivals Sainsbury’s, Morrisons, Tesco or Waitrose, they’ll give you the difference – plus an extra 10% off the cheapest price offered by their rivals.

Their guarantee covers both brand and equivalent own label products.

Are you paid automatically, or do you have to claim?

It’s not paid automatically – you have to claim it yourself by visiting the Asda website and entering your receipt details here.

What’s excluded?

Like Tesco, home goods, electricals, garden products, fuel, and special promotions (such as meal deals) from other supermarkets are excluded. See Asda website for full details.

Any other catches?

You need to buy a minimum of 8 items to qualify – with at least one item that’s comparable to other stores.

Sainsbury’s Brand Match

You get paid the difference on your shop (up to £10) if it would’ve been cheaper at either Asda or Tesco.

Are you paid automatically, or do you have to claim?

Paid automatically.

What’s excluded?

Sainsbury’s Brand Match only covers branded groceries. It doesn’t include Sainsbury’s own products or (like Tesco and Asda) things like electronics, fuel, entertainment, or special combo offers and meal deals.

Any other catches?

You need to spend a minimum of £20 to qualify for any Brand Match discount.

Other ways to knock pounds off your weekly shop

Price promises are all well and good, but don’t forget the following ways to save money on your shop:

Get paid to shop with cashback sites

What do you think?

With Tesco recently being voted the UK’s worst supermarket, will its price promise tempt you back?