1 In 11 Parents Will Be Shopping For School Supplies The Day Their Kids Return To School

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A money-saving website in the UK has found that just three fifths of British parents have purchased everything they need to send their children back to school, with one in 11 admitting they’re likely to be shopping on the morning of the start of term. According to the poll, stationery, backpacks and sports uniform are the last items to get, with parents guessing they’ve spent £215 in total per child.

9% of British parents sending their kids back to school next week admit they’ll likely be doing some last-minute shopping the morning they go back, with a further 4% admitting they’re going to wait until after their child’s returned to finish their shopping.

The team behind www.myvouchercodes.co.uk undertook the study as part of ongoing research into parents’ behaviours as the summer holidays come to an end. 2,391 British parents aged 18 and over, all of whom stated they have at least one child returning to school next week, were quizzed about their shopping in the lead up to their children returning to school.

Initially all respondents were asked “Have you purchased everything you need in order to send your child back to school?” to which just three fifths of respondents (62%) admitted that ‘yes’ they have. Of the remaining respondents, 25% state they’ll be finished this week and a further 9% admit they’ll likely be shopping the day their kids return to school. The final 4% confess they’ll wait until after their kids have returned to school to get the last bits.

Those who stated they’ll be shopping on the day their kids return to school were asked why, with the top responses found to be ‘it’s difficult to find the products we need’ (34%) and ‘I can’t afford to buy everything before then’ (31%). Likewise, those who stated they’ll be waiting until after their kids have returned to school cited ‘I want to see if they need certain items before purchasing them’ (58%) as the top reason why.

Furthermore, respondents who hadn’t finished their back to school shopping were asked to state what items they still had to purchase. When provided with a list of possible responses and told to select all that applied, the most common items yet to be purchased were found to be:

  1. Stationery – 82%
  2. A backpack/school bag – 61%
  3. Sports uniform – 47%
  4. School uniform – 38%
  5. School shoes – 33%

Those who had purchased everything they needed were asked to estimate how much they had spent per child, with the average found to be £215. Furthermore, those who had yet to purchase items were asked how much they estimate they had left to spend, with the average found to be £85.

Finally, when asked what the most expensive item had been that they had purchased or were still yet to purchase, the top items were revealed to be ‘school shoes’ (23%), ‘school jumpers’ (17%) and ‘a backpack/school bag’ (14%).

Anders Nilsson, spokesperson at www.myvouchercodes.co.uk, said:

“Sending children back to school isn’t a cheap affair; especially when they want the latest shoes, bags and stationery. Uniform itself isn’t cheap either, and depending on what sports, music or extracurricular activities your children choose to join, you could have quite a hefty bill on your hands before the term has even started.

“Don’t be afraid to find ways to cut costs; whether that’s using hand-me-downs or buying second hand from families or even hiring things like instruments or sports equipment if you don’t want the expense of buying. Using discount codes or cashback sites or even waiting until they kids have returned to school to take advantage of the sales is always a way to save the pennies too.”

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