Any form of financial support is welcome at Christmas when family budgets are particularly squeezed.
And although it's only the start of March, Royal Mail has already highlighted one way in which it intends to support older people and certain benefit claimants during the 2012 festive season.
It has announced that cut-price stamps will be offered to as many as five million people this Christmas. Stamp costs will be frozen for those who receive certain pension and benefit payments.
However, the scheme will be rationed so that people do not abuse the system and it will be limited to a few weeks towards the end of the year.
Royal Mail chief executive Moya Greene said vulnerable families will be provided with cheaper stamps this Christmas, as they will be frozen at 2011 prices.
It is feared that Royal Mail will opt to raise second class stamp prices as high as 55p in the spring. And the costs of first class stamps are no longer due to be capped by the postal regulator.