In our modern society, an increasing number of parents are deciding to tie the knot after they have had children.
And, as a result of the costs of supporting a family, and the tough economic climate, it seems more of us are now looking to make savings by getting married in the traditionally less-popular winter months.
Research from Debenhams shows that weddings can be as much as 20% cheaper for couples if they opt to book them in the winter rather than the generally pricier summer period.
And the firm said compared to this time last year, January wedding bookings are up by 89% in 2012.
According to the retailer's research, essential wedding costs can add up to £24,030 between April and September, compared to just £19,445 between October and March - for exactly the same services; including venue hire, hotel, catering,entertainment, flowers and photographer!
Debenhams spokesperson Michelle Dowdall commented: "We are seeing more and more couples tie the knot in the winter months, with a particular focus on December and January.
"Notable festive holiday dates such as Boxing Day, New Year's Eve and New Year's Day are becoming as sought-after for weddings as any Saturday in June for brides looking to save money, as many venues charge discounted rates in a season they consider to be off-peak."
Read these 10 steps to a cheaper wedding if you're keen to make some sizeable savings on your big day!