Thanks to the recent rise in university tuition fees, parents who want to help their children clear the full average student debt of £53,400 will need to save an impossible £153 a month from the day they are born.
If they wait until they start school at the age of five, that savings requirement rises to £217 a month, according to figures from the Wesleyan Assurance Society.
The data highlights the financial plight facing young people who choose to go to university, and crucially, that of their parents.
Put simply, the longer you delay putting money aside for your child's financial education, the more you will have to find each month to pay for it.
For example, if you wait until your child is 10 you will need to save £382 a month. Wait until your child finishes their GCSEs at 16, and you'll need to save £825 a month - almost double the average mortgage repayment.
These figures are also based on current costs and do not factor in inflation.
In fact, the huge cost of tuition fees may put people off the idea of going to university altogether. The prospect of finishing a degree with the burden of such a large amount of debt can be scary.
If your child does go to university it is therefore important to understand just how much they will be required to pay and when they will start having to pay it back.
Of course, these costs will differ depending on a couple of factors such where you are from and which university your son or daughter is looking to apply to.
Once you've covered all the bases as to the cost of your child's university education you can start planning just how you are going to help them save for it.
In addition, it is also a good idea to draw up a budget predicting how much they have to spend each week while living at university.
By exploring the level of income available and then prioritising outgoings you and your child can figure out how they can live within their means without racking up any more debt.