Hard-working British families who are fed up with high street banks would prefer to hold a current account with upmarket retailer John Lewis, a new poll has revealed.
Supermarkets Asda and Morrisons were among the other brands that Brits would trust more than the usual big names to look after their finances, according to the survey by comparison site uSwitch.com.
Fewer than one in 10 people said they believe their current bank offers the best value for money, while just over a third of respondents said they receive good customer service.
'John Lewis banking'
John Lewis came out as the top choice when around 1,300 adults were asked which brands they'd consider to be the most trustworthy if they were to start offering banking services.
Waitrose - which itself is owned by the John Lewis Partnership - was also a popular choice, followed by the likes of Asda, Morrisons, House of Fraser and popular online retailer Amazon.
Mistrust of high street banks
The findings reflect a significant lack of trust among consumers towards many of the big-name banks after a series of scandals, it is claimed.
Michael Ossei, a finance expert with uSwitch, said: "It is a telling reflection of the UK banking industry that consumers are willing to put their trust in brands that have no previous banking experience."
Meanwhile a spokesman from Move Your Money - an organisation which campaigns for people to switch from big banks to ethical, local or mutual alternatives - said the "contempt" shown by the banks to their customers "is finally coming home to roost".
Louis Brooke added: "For years, the big banks have not bothered competing in the current account market and instead made it as difficult as possible for customers to switch whilst swindling them for everything they can."
The study follows on from recent comments made by Lord Turner,chairman of City regulator the Financial Services Authority, who said people "doubt whether banks have their interests at heart".