Childcare Voted Top Service To Be Sourced Through Social Media


A new survey has found that those seeking assistance with childcare are the most likely to turn to social media above all else in order to find nurseries, childminders and babysitters, logging on before even asking family and friends or checking Google. Two thirds of parents had positive experiences after finding services via social media, compared to 54% via family and friend’s recommendation and just 39% when finding the service through the company’s own website.

Social media is so integrated into our main influence for Britons looking to do everything from find a babysitter for the kids through to instruct an engineer to service the boiler, according to a new survey.

The findings revealed that two thirds of Britons use social media as their primary source of information when sourcing a new service, even over friends’ and family members’ recommendations, companies own websites and review sites.


The team at undertook the survey as part of ongoing research. 2,825 Britons took part in the poll, all of whom were 18 years old or over, owned their own home and had at least one child.

Initially, all respondents taking part in the survey were asked to state what their primary source of information was when looking to find a new service, to which 67% of Britons use social media as their primary information source, followed by 16% who use family member’s and friend’s recommendations and 11% who scout for companies’ own websites. Just 4% identified ‘review or comparison sites’ as their main source of information when looking for a new service provider.

All respondents who identified social media as their main source of information were then asked “What services have you recruited after using social media as your main/only source to find them?” to which the following top ten industries found via social platforms were revealed as:

  1. Childcare – 69%
  2. Construction & Trades – 66%
  3. Cleaning & Domestic – 41%
  4. Fashion – 38%
  5. Hair & Beauty – 35%
  6. Fitness & Exercise – 22%
  7. Entertainment & Event Suppliers e.g. DJs, children’s entertainers etc. – 18%
  8. Diet & Food – 12%
  9. Gifts – 11%
  10. Travel – 10%

When asked about how successful various referrals turned out to be, those who used review or comparison sites were most likely to have a positive outcome (72%); compared to 66% of those who relied upon social media to source new services stated that this resulted in a positive experience, 54% of those who turned to friends and family for advice and 39% who entrusted the companies own websites.

Finally, all relevant respondents that used social media to source companies were then asked which platforms they were most likely to use to check out a company or trader before contacting them, to which Facebook came out top with 71%, whilst almost one in five (18%) used Instagram as their main source to check out businesses and Twitter came last with 11%.

Lisa Evans from said:

“It’s interesting to see the changing and ever-growing role of social media in our lives. The secret to its success is that it’s accessible and convenient; in a couple of taps you can find all you need to, which is great when we are short on time or on the move. Although social media sourcing tends to pay off more often than it causes problems, we would like to issue a bit of a warning around this – it’s not a reliable source of information and, though there are reviews on there, it is often a case of who you know rather than what you know. A social network is just that – social – so if you are looking for unbiased, genuine information, it’s worth using a few sources to check out a supplier before you commit yourself, including an independent review site. These are high stakes suppliers – your child’s health and wellbeing could be at risk, or the value of your home – so it is worth taking an extra ten minutes to make the right decision.”