Kids. Remember when they were cute?! It might be difficult for you to recall amid the bitter dinnertime battles, bath-time blues and early morning struggles.
A popular problem has always been with food, as kids' attention is constantly diverted away from healthy meals by flashy promotions and sugary treats.
But when, exactly, did something as simple as broccoli start being treated as weapons-grade plutonium on a plate?
New research has shown that Britons are among the worst in Europe at sticking to a healthy regime of fruit and vegetables.
The European Food Information Council (EUFIC) revealed the findings, which could spark mums and dads into action.
If you've been looking for an excuse to get back on the New Year's resolutions bandwagon and force your family into healthier habits, this warning could be just what you've been waiting for.
Britain is actually lagging behind countries such as Poland, Italy, Germany and Austria in the healthy eating stakes.
"A majority of Europeans do not reach WHO recommendations on vegetables and fruit consumption," the EUFIC said in its report.
"Consumption varies, with higher intakes in southern compared to the northern regions."
But don't despair. There are some cunning tricks you can use to get the greens into your kids, which needn't cost you the world. If you have any tried and tested methods of your own, please share them with other parents who are dying to know!