As families across the country prepare to make stacks of yummy pancakes, households are thinking about what they'll give up for Lent.
The Christian season of Lent, which begins tomorrow, will see 23% of adults give something up, research suggests, but nearly a third of them haven't decided exactly what yet.
Some 17% of adults will deny themselves chocolate or other treats, while 8% plan to give up alcohol. As well as being good for your health and willpower, giving up goodies for the 40 days of Lent could save you big bucks.
If chocolate is your guilty pleasure, and you buy a mid-sized bar a couple of times a week, you might be able to save yourself nearly £20 during Lent.
Instead of giving something up, 21% of those surveyed plan to do more positive and kindly acts over the season.
And it seems 18 to 24-year-olds are the most enthusiastic about giving something up for Lent, as 30% of them plan to observe the season.
Some 2,024 people aged 18 and over were surveyed. The poll marks the launch of a new iPhone app by Church House Publishing.
By cutting down on small expenses, you could save large chunks of money. Check out this Savvy Spending Calculator to find out just how much you might be able to save by avoiding little luxuries!