Women are far more careful than men when it comes to saving money and managing finances, often eager to show off their thriftiness, according to new research.
A survey carried out by Quidco on 2,000 adults, found that more men than women appear to be in denial about the recession, highlighting the differing attitudes between the sexes towards money.
The findings add weight to recent figures from the Consumer Credit Counselling Service which showed that the average British woman with cashflow problems has a monthly budget surplus of £27, whereas the average man has a monthly deficit of £3.
Using money-off vouchers and taking advantage of discounts is a great way to save money. However, around one in seven men claim that using such techniques is "unacceptable behaviour in public".
A similar proportion said that such penny-pinching doesn't do their reputation any good.
On the other hand, just one in 15 women worry about how being thrifty impacts on their image, and they are much more likely to seek advice from friends and family on how to cut back on expenses when their budget just won't stretch far enough.
Three in 10 women admit they are even prepared to share money saving tips with their loved ones whereas just two in 10 men said they would do the same.
In fact, recent research carried out by Scottish Provident found that an increasing number of women are in charge of families' purse strings in the UK.
Just short of two thirds (57%) of women said they take control when it comes to household income and financial management.
Creating a family budget is a great way to take control of your finances and start saving.
Simply make a note of all your expenditure in a spending diary for a couple of months to see exactly where your money is going.
Once you've done this, you will have a clearer idea of where you can make cutbacks and be able to set limits on how much you can spend.
But keep in mind that you will need to add up your total expenditure from the spending diary every few months to ensure that it's below your expectations and income, and to ensure you're saving something or paying down debt.