Being a parent often requires the dexterity of a circus juggler.
After sorting the school run and having a hard day at work, the last thing most of us want to do is trudge around the supermarket trying to plan a full week's meals in advance.
Online shopping, of course, is one quick and pain-free way to avoid these problems - and new research has shown it is growing ever more popular.
Recent Kelkoo research has revealed that online retail sales in the UK surged by a whopping 14% over 2011 - to more than £50 billion!
Following the survey, the company is predicting a further increase in 2012, well above the expected 3.65% rise in retail sales - with more and more of us looking to eliminate hassle and even capture some crafty internet savings.
The report showed that an average of just under £1,500 was spent on 39 items by individual online shoppers in 2011, with internet retail trade covering 12% of total spending - the highest across Europe.
Chris Simpson of Kelkoo, said: "Over the last five years internet retailing has improved substantially thanks to the use of affordable 'always-on' internet connections, simple and secure payment systems and the increasing popularity of mobile devices, combined with the growth of mobile-based retail sites.
"All of these factors should help online retail sales and retail sales via mobile devices to continue to thrive in 2012.
"It's natural to see consumer appetite for online shopping growing year on year. This is not because people are spending more money but because they are shopping in the most convenient and affordable way for their individual needs."
If you've yet to be converted to the ways of internet shopping but fancy giving it a go, this guide to the benefits of online food shopping may point you in the right direction.