Cash-strapped parents will be cutting their Easter holiday spending in half this year, opting for inexpensive seaside trips instead of fancy foreign holidays.
Well, that is all according to a report by Travelodge, which found mums and dads are going back to basics to keep their kids entertained this Easter.
Blackpool and the Lake District have topped the list of Easter getaways this year, while countryside tours and museum outings are also a popular choice. Last year us parents splashed, on average, £387.86 on Easter family fun, whereas this year we're spending a modest £176.81.
Louise Hale, Travelodge Revenue Director said: "British families are certainly feeling austerity bite their Easter spending this year, with rising costs hijacking their holiday budget by half.
"This is forcing parents to be more resourceful on how they keep the children entertained over the school holidays.
"Families are reducing the number of nights they stay in one location and are taking more overnight breaks so that they can visit several locations over the holidays.
"This helps children think they have been on lots of holidays during the Easter break and gives them plenty to boast about in the playground when they get back to school."
Travelodge interviewed 5,000 British parents to investigate their holiday plans for this Easter.
Need some inspiration for inexpensive ways of keeping the kids entertained this Easter? Try this guide to some of the best family friendly attractions available right on your doorstep!