Tesco offers double Clubcard points

Double Clubcard points

Double Clubcard pointsWe all love supermarket offers, discounts and loyalty schemes - and now one of the most popular of all is ready to really raise the ante!

Tesco is introducing us to its brand new Facebook application which will help us earn double Clubcard points when shopping online.

Initially being launched on a four-week trial, the Share & Earn promotion asks its Facebook followers (of which there are over 800,000) to 'like' and 'share' particular products they buy from the store.

Clubcard points can then be earned by you and your friends, should one of them click through and buy the product from the Tesco site.

So what do I have to do?

Shoppers must first add the Tesco Direct Share & Earn Facebook app through its Facebook page or its website.

If you're a Clubcard holder you must connect your existing Clubcard account with the app. Then all you need to do is be sure to 'like' a product online.

By using the 'share and earn' button, a link to that product is then added to your Facebook wall, allowing you to share the product with friends.

Double Clubcard points will then be earned by both parties if you or your friends click through these 'likes' to buy products.

Matthew Entwistle, marketing director for general merchandise online at Tesco, says: "More and more of our customers are using Facebook to chat about and recommend products they like from Tesco Direct.

"And we know our customers also like to collect extra Clubcard points, so we're really pleased to offer them a fantastic way to do both things at the same time. It's our way of saying thanks for supporting us online."

Loyalty pays off

Most of the major supermarkets offer fantastic discounts and incentives to earn your customer loyalty - so it's really a question of where you prefer getting your family food shopping done.

Tesco, for example, has launched several Clubcard-centred schemes in the past few months, including its Clubcard Exchange promotion.

For another way to make supermarket savings, use this Best Buys table to compare prices on your supermarket essentials.