Blogging is a fantastic way to share your writing and experiences and a successful blog can even lead to extra income. Whether that’s a few extra pounds here and there or the beginning of a whole career, follow these tips and you could learn how to make money from your blog.
Check out this guide for tips on how to start your blog.
How to Make Money from your Blog
Once your blog is starting to pick up speed this is the perfect opportunity to make the most out of your popularity and earn some extra cash. But be warned, you won’t be making money overnight, and if you’re serious about your blog you’ll need to be dedicated.
Remember you could run the risk of alienating your blog followers by introducing monetisation too early and this can have a really negative effect. Ensure your blog is established enough before you start taking these steps. This is usually around four months or so once your popularity is growing via social media and SEO.
Successful blogs are built on passion and people will quickly see through those that are solely after quick cash.
Look at your followers
The first thing you need to do is understand your visitors. Look at your blog follower interactions and visitor traffic and take these on board. This will enable you to build engagement, see how search engines are delivering traffic, focus your content to your audience and see what is performing well or isn’t.
WordPress.com offer a free service that lets you track your traffic and stats, or you could use Google Analytics or Getclicky.com. This is important because potential advertisers will want to see your stats and how you are performing, and it will allow you to continue to grow.
A more concrete way to monetise new blogs and promote fresh content is by including a few sponsored posts; these are essentially blog posts that a brand has paid the blogger to publish. This gives the brand publicity and promotion and should be something that fits with your audience.
Be careful not to overload your blog with sponsored posts as this could be off-putting for your followers. Remember to keep a healthy balance and always disclose that it is a sponsored post to your audience with a few words at the end.
For an indication of the rate that you should charge for this, talk to other bloggers or take a look at the Tots100 guide for some tips. Get registered with companies such as ebuzzing who work with top brands to provide sponsored content for blogs.
One way to get some financial revenue is through advertising on your blog. Eventually, you may be able to get brands on board that will pay you a set cost for ad spots, but a good way to get started is through a pay per click service such as Google Adsense or Yahoo! Publisher network.
These are free to sign up for and target your site with relevant advertising. Pay per click basically means that a click on one of the adverts translates to you getting a share of the revenue. The more traffic you have, the more clicks, and the higher the ad revenue you’ll make. It’s easy to sign up, and they take you through the set up process step by step so the service can be applied to your blog.
Use it as a platform for your own business
If you have your own business or are looking to start one, a blog could be a key way to grow awareness of your brand, promote what you do, or sell, and build engagement with potential customers.
For example, if you have a small business that is just starting up you can advertise your services via your blog, and even sell your products or tips via an ebook. It’s the perfect platform to market yourself and get your voice heard.
The great thing about blogging is that it encourages more interactivity and personality than a standard website for your business so it can be a perfect bolt-on.
Some other things to consider
- As you begin to make an income from your blogging, this may mean that you will need to register as self-employed and file a tax-return, so make sure records are kept of expenses from your blog.
- Include an ‘About me’ page with contact information. This gives you the chance to explain a little about yourself, your expertise and your business if you have one.
- Think about blog design. The standard free blog templates will not make you stand out from the crowd, so it could be worth investing in a design that really reflects you and your blog. But if you really need money, then go ahead and check out these best gold IRA companies to get started in investing your money in something great.
Do you have a successful blog or thinking about starting a blog? If so, we’d love to hear from you, why not leave us a comment below?