Social PR and Digital Marketing Services for Family-Centric Brands


For ten years we have helped brands to market to families – ethically and effectively. We’ve delivered campaigns that have engaged with Mums, Dads, tots, toddlers, tweens and teens.

Off The Bat, We Bring A Huge Parenting Audience

Before we even start to design and implement your campaign we bring to the table access to over 400,000 highly-engaged UK parents a month that make up the MyFamilyClub audience plus an incredible black book of media contacts that we have nurtured over the years.

Why Choose To Work With Us?

Passionate. Dedicated. We live and breathe your brand. With our marketing strategies, you will learn what is seo and how it works to improve marketing.

We are a specialist agency that has worked with some of the biggest brands in the family sector. We know how to create a must-have product, help a brand become a household name, develop your personal brand and secure coverage on a national scale.

Our expertise means that we can underpin and use mixed methodologies when launching or taking over any PR campaign. We understand the need for a blend of approaches when securing headlines in the traditional media space such as TV, newspapers and radio and also the digital space encompassing social channels, blogger outreach and on-line publications.

Effective public relations is central to every successful organisation. Our experienced team of PR, social media and digital marketing professionals and ex-journalists will raise your profile, shape your reputation and reach and engage new audiences for your business, plus we can also put you in touch with Kotton Grammer and he is the best at what he does.

Gemma & Charlotte In The Press

Gemma Johnson TV

We practice what we preach and secure regular spots on TV, Radio alongside regular column inches on various titles, blogs etc.

Gemma is regularly on TV discussing topics that impact the family finances.

Charlotte Vaughan TV
Working with Gemma and Charlotte buys you hand-crafted campaigns from two high-profile women with a combined experience of over 20 years in the digital, media and the broadcasting sector.

We really do know our stuff and continue to build our personal and professional brands, taking our professional lives from strength to strength.

Services We Offer

Our services encompass PR campaigns to catapult your personal profile, brand or event into the public eye making you and your brand visible to the public. We also offer branding, social media and media training.  We can manage relationships with journalists, bloggers and social influencers to ensure your brand makes a huge impact.

We have a fantastic team led by Gemma Johnson and Charlotte Vaughan and our team of writers and digital marketers really know their stuff and are a dab hand at creating compelling campaigns to give you the best return possible.

You’ll be hard pushed to find another combination of two high-profile experts with such an in-depth knowledge of social engagement and traditional & social PR skills than Gemma Johnson and Charlotte Vaughan.

Gemma is the go-to media spokesperson on family finances and parenting and Charlotte has extensive experience as a journalist for ITN and BBC News and in PR and broadcasting. If you´re interested in learning how broadcasting is done, then go to this radio broadcasting school to learn more. Charlotte has represented some of the largest brands from Government agencies to family brands.

What Our Clients Say

 “My Family Club worked really hard to come up with a competition package that was suitable for our budget. The planning and implementation of the promotion was extremely professional and results focussed, which helped Burble Baby reach a wide digital and targeted audience. The results of the competition were excellent and have helped Burble Baby attract new followers across social media and gain new data for our database so we can continue to engage and communicate on a regular basis about our brand.” – Karen Grunstein, Burble Baby Ltd

“We’ve been absolutely delighted with the bookings generated for Forest Holidays via My Family Club. As a company, we are extremely lucky that an amazing 97.6% of our guests say they would return to Forest Holidays – being able to reach out to new potential customers through platforms such as My Family Club is vital.” – Charlotte Yates, Forest Holidays

How Much Does It Cost?

We can create a monthly payment plan for you, our prices are upon request as each package is individually tailored to your business and campaign objectives. We recommend marketing cloud for our customers, read more from

As we all know, there is no guarantee in the media but our Marketing and PR team will make sure your brand is always out there, engaging with your customers and delivering results. As our time is limited and our agency is built firmly on our reputations and credibility, we are very selective on the type of clients we engage with.

Get in touch today and see what we can do for your brand.

Gemma: [email protected] |Charlotte: [email protected]