July Prize Give-Away
- Cyclists’ Little Sudocrem
- Ickle Pickles wristband
- Panda plasters
- Puncture repair kit
- Campaign badge
- Campaign branded drawstring bag
Sudocrem is inviting everyone to celebrate the brand’s 90th birthday by taking part in the Sudocrem 90km Challenge.
As Britain’s best-loved nappy cream becomes a nonagenarian in 2021, the brand is teaming up with a band of cycling enthusiasts, including Paralympian cyclist Dame Sarah Storey and meteorologist Laura Tobin to encourage families to get on their bikes and raise money for premature baby charity, Ickle Pickles.
Interested? Visit the Sudocrem or Ickle Pickles website for more information! You can cycle 90km in one day, or over a week, or even a month. Just keep adding up the distance you cycle each day until you reach 90km. Remember to get your friends and family to sponsor you (you’ll need to set up a fundraising page here: https://uk.virginmoneygiving.com/giving/) – all proceeds go to purchasing vital neonatal equipment to help sick and premature babies all over the UK. And don’t forget to pack your My Little Sudocrem for any cuts and scrapes along the way.
Dame Sarah Storey says, “I am delighted to be involved with Sudocrem’s Cycle More campaign. Cycling with my family brings me so much joy and I’d really love for more families to benefit from the thrill of being out on bikes together. Cycling is such an amazing feeling and it’s a really fun way of getting around. Apart from the obvious health benefits of getting out in the fresh air and being physically active, cycling is a great way to build resilience and promote independence. My children both love that they can choose a route and ‘lead the way!’”
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