Meet Anna of Quibble
Anna Morrish is the founder and Managing Director of Quibble – A full-service digital marketing agency based in the midlands. Working in both print magazines, along with in-house positions and in agencies provided me with a unique outlook and experience in how to provide true value to businesses looking to grow their brand online. To ensure this value runs through everything we do, we offer clients exclusive access to our services, which means we won’t work with their competitors.
I’ve built the company to provide the service I would expect and build relationships that breed success. What’s more, all staff are offered the flexibility and benefits I gain as a business owner. They can choose to work different hours, they can work from home, the office, or anywhere they feel makes them happy and productive.
1.Can you explain to us how the idea for your business came to you and how the whole process kicked off?
I’d always been incredibly headstrong. As I began my career, I knew I wanted to make a difference and help people. So, in each job I had, I worked hard to become a valued member of the team and positioned myself to be able to implement changes within the business. As my career developed and I moved into the digital marketing world, I realised how we were simply doing a “rinse and repeat”. It was almost like working in a factory and it was hard to see what value we provided. I knew at this point there was an opportunity to do things differently.
At this point in my life I wasn’t able to set up my own business (I was saving to get a house and a mortgage), so I moved into an in-house role. While I was in this role I was able to provide various recommendations for improvement, and worked with the team to make vital changes. As soon as I got my mortgage, I new it was time to make the jump. I had a three-month notice period, so during this time I worked hard to build up my own pipeline. I would go to client meetings on my lunch breaks and work evenings and weekends to give myself a head start. From there, the business has grown to what it is today. It was built off hard work. No funding or investment.
2.What were the biggest challenges you faced when bringing the idea to market?
When you start out as a “one man band” it’s hard to get people to invest in you. You’re selling just your own knowledge and skills, rather than a whole team. You are your own brand, so you have to put yourself out there in as many places as possible and just be true to yourself. Once people invest some time into getting to know you, they soon realise that you are speaking the truth, that you can help them and more than have the capabilities. Once business started coming in, I was keen to ensure that money stayed in the business, so I worked as hard as possible until I was able to take someone on and expand the team, along with the services we could provide.
3.Where do you think good ideas come from and what inspires you?
Good ideas come from experience and even making mistakes. They come from learning, whether that’s through experience, reading, listening to webinars and going to events.
In terms of what inspires me, I’d have to say other people. I like to listen and learn from those who’ve achieved success but honestly – though hard work. It’s people who have a clear voice and provide insights into their real lives and not just what they expect people to want to see and hear.
4.What are your company’s values and why are these things important to the business?
Honesty and integrity are at the core of Quibble. We are completely open with all our clients, it’s the only way to provide real value. It’s also why we don’t work with two of the same company competing in the same space. Our customers know that we’re dedicated to them and even if we have negative feedback, it’s always constructive and there’s a plan to implement changes based on whatever we’ve found. We also invest in our teams’ skills and knowledge. We work hard, but we get rewarded for our hard work too. It’s only then that you have a happy workforce that will be productive and get the best results for our clients.
5.What is next for your brand?
We’re in the process of building two tools that will help smaller businesses and companies with larger in-house marketing teams access insights and implement changes to their strategy to improve upon the results they’re getting. We’re also planning on growing the business and hiring to expand the team.
6.What one piece of advice would you have for someone just starting out on their business journey or currently going through a setback?
Focus and persevere. Success doesn’t happen overnight. But, it’s also important to define what success looks like for you. Is it building a business with a team, is it being able to define your own hours or having financial freedom? Set your goals. Visualise them. And, if your business is something you truly believe in, you’ll make it happen.
7.What resources and tools do you use to remain productive or up-to-date on industry trends etc?
We share relevant news article within our team’s Slack channel and keep up to date through the content shared via the tools we use including SEMrush and AHRefs. Other useful tools are LinkedIn and Instagram.
More info on Quibble
Brand Name: Quibble
LinkedIn handle: @Quibble
Twitter handle: @QuibbleDigital
Facebook handle: @Quibble.Digital
Instagram handle: @Quibble.Digital